Impressive: 91% of top brands have apps, but how many of them are any good? - The Guardian (blog). on iPhone (iphone 4 Outright Price)

More than 9 in 10 of the world’s tip 100 brands have right away expelled mobile apps, according to a new inform from analytics association Distimo.

It finds which 91% of the companies listed in Interbrand’s 2011 Best Global Brands draft have a participation in during slightest a single of the vital app stores, up from 51% when Distimo final checked eighteen months ago.

The association says which any code has twenty-four apps accessible on average, nonetheless this figure is lopsided by vast publishers similar to Disney (636 apps – this is opposite all the app stores) as well as Sony (285 apps). Strip them out, though, as well as the normal is still 15.

The inform additionally finds which 86% of the tip brands have a participation on iPhone (iphone 4 Outright Price), whilst 66% have during slightest a single iPad app. 59% have been on Android, yet a small 26% have been on BlackBerry, as well as usually 9% on the Nokia Store. However, Distimo records which this time final year, reduction than 20% of the tip 100 brands had Android apps available, so Google’s height is picking up steam.

“This inform reveals which the 2011 most appropriate tellurian brands have satisfied over the past eighteen months which app stores suggest a viable channel to foster their brand, strech consumers, as well as for a subset of brands – sell content,” explains the report.

Naturally, media companies have been the keenest difficulty of brands, with an normal of 247 apps each, a little stretch forward of mechanism program brands (36 apps per company) commercial operation services (31) as well as automotive brands (29). Distimo additionally finds which usually 27% of the tip 100 brands have been perplexing to have income without delay from the App Store from paid apps: the rest have been focusing on giveaway apps.

It’s profitable data, even if most of it is unsurprising to any one following the apps marketplace over the duration lonesome by the report. However, Distimo’s concentration is understandably on the series of apps, rsther than than the peculiarity of the apps themselves or the strategies which brought them to the app stores.

With 2,343 branded apps accessible from companies on Interbrand’s Top 100 list, there have been copiousness of high-quality, enchanting examples. Media brands similar to Disney, MTV, the Financial Times as well as the Wall Street Journal (to name yet four) have won plaudits for their investigation as well as efficacy in apps.

Outside the tip 100, though, there is still an evidence to be done which as well most branded apps have been uninspiring, unengaging as well as destroy the ‘Why would any one wish to operate this?’ test.

The hum around mobile equates to which there have been copiousness of beautiful people inside of agencies operative on app ideas for their clients. Perhaps 2012 will be the year when a higher suit of the ensuing apps essentially interest to smartphone as well as tablet owners.