Don’t discuss it Sy Flores about stress.
The man is a sales physical education instructor during the Silicon Valley AT&T mobile store during the intersection of creation as good as power. His Palo Alto emporium is visited by “the captains of industry,” he says, as good as lawyers from Wilson, Sonsini, Goodrich & Rosati down the street; engineers from circuitously Hewlett-Packard (HPQ) as good as AOL, scarcely subsequent door; students (aka masters-of-the-universe-in-training) from adjacent Stanford University.
Even Steve Jobs, who lives about a mile away, has stopped by — Flores is roughly certain. He can’t contend for certain which he’s essentially seen him in the store, though Jobs “always does give approach feedback on this location,” Flores says.
So it’s no consternation Flores’ highlight was off the charts — as he satisfied once a single of those captains of attention stopped in to buy an iPhone (iphone 4 Outright Price) as good as showed him an app which essentially charts highlight levels. It was mid-July when Bojan Bostjancic, a co-founder of Azumio, came in for the phone as good as was display a integrate of AT&T sales people the Stress Check app he as good as a tiny organisation had developed. Put your finger on an iPhone (iphone 4 Outright Price) camera as good as peep as good as the app will rate your highlight on a 100-point scale. One demeanour during the jigger as good as the salespeople pronounced something like,
“You wish to see stress! You’ve got to try this on the boss!”
“I cruise they were in a small bit of disbelief,” Flores, 36, says, “because it purebred nearby a single of the top numbers. we only recollect the demeanour on their faces.”
Flores saw his alloy inside of days as good as the dual worked out a small strategies to move which highlight spin down. Azumio — a Palo Alto startup which only landed $ 2.5 million from Accel Partners, Founders Fund as good as Felicis Ventures — would no disbelief adore for Flores to
be the print kid for their 99-cent app. But I’d similar to to have him a opposite arrange of print child. we wish him to be the print kid for chill.
Silicon Valley is a timeless vigour cooker starting behind to the days of Internet time. There’s the competition for the new thing. The gusto for earnest a spectacle as good as afterwards worrying about how to have it happen. There’s the rival fervour which leaves everybody feeling similar to he or she has to be the most suitable during all things all the time.
Flores says which excellent expostulate is, well, excellent — up to a point. He loves his job, assisting run the store during El Camino Real as good as Page Mill Road. Loves being during the store, motivating the sales force, tracking their progress, traffic with customers, offered the newest 4G/3-D phone. Maybe he desired it a small as well much. After all, there is some-more to life.
“You wish to be similar to Superman,” he says, “This done me comprehend which as most as we wish to be indestructible, during the finish of the day, I’m only as tellurian as anybody else.”
After his primary highlight celebration of the mass in the 90s, Flores says he right away hits the gym to keep himself calm. When he has time off, he uses some-more of it to be with his mother as good as 4-year-old son. Stepping behind as good as receiving low breaths helps, too. He says his highlight readings have forsaken from the “extreme” operation to the “high” to “medium” range. It’s a start.
And he credits the app, which measures heartbeat changes by monitoring red red blood upsurge by your index finger. The bit of formula isn’t a cure. It isn’t even a evidence device, Bostjancic stresses (as in emphasizes). But Flores says it does keep his thoughts on gripping ease as good as it gives him a approach to magnitude his personal progress.
Dr. Paul Zei, a Stanford cardiologist who serves on Azumio’s systematic advisory board, says the app is a in accord with approach to proceed to conduct highlight “as prolonged as we keep it in viewpoint as good as you’re not controlling this to succeed suitable healing care.”
So because not? Apps run the lives now. The slightest they could do is assistance us have the lives longer. We operate apps to figure out where to eat as good as how to get there. We spin to apps to contend the prayers as good as to find parking spaces — infrequently simultaneously. We find dates with apps. We check continue as good as sports scores as good as batch losses. We jot down the each suspicion as good as afterwards promote them with apps.
And some-more as good as some-more we’re controlling apps to assistance us keep healthy. There have been dieting apps, apps meant to assistance us sleep, red red blood vigour apps, apps to lane work pains. Health-related apps have been apropos so entire which the Food as good as Drug Administration is deliberation either it has a purpose in controlling a small of them.
Sy Flores isn’t focused on all that. He’s focused on himself as good as staying ease as good as suggesting which we competence wish to cruise staying calm, too. Just a suggestion.
No pressure.
Contact Mike Cassidy during mcassidy@mercurynews.com or 408-920-5536.
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